Monthly Archives: November 2016

How to Choose Mascara

In his ongoing series, James Vincent shows us how to get the best products, right from the start! Even if you’re new to makeup, these tips will help you pick the best formula for you to help you achieve the look you want.

Mascara may be the most universal beauty tool. It’s easy to apply and has an immediately noticeable effect. Even people who don’t consider themselves makeup-wearers tend to use it. Mascara enhances the shape of the eye and makes it look larger by defining the lashes. The market is full of mascaras claiming to have volumizing, thickening, lengthening and fortifying formulas. Every mascara has some benefits—but how do you know which is right for you?

When it comes to choosing the right mascara, consider both the brush and the formulation. Both are equally important to give you the lash you long for.

Brush Shape

Brush shape will determine where the mascara hits your lash. To achieve volume and thickness, most brushes need to be fuller, thicker and have more bristles. Curling mascaras tend to have a curved wand to help lift the lash. For lengthening mascara, most brands will provide a wand that is straight and narrow that looks more like a comb than the traditional brush. The more space there is between the bristles, the better the brush will be at separating and defining your eyelashes.

If you love extra long lashes that hit the sides of your sunglasses, you will want to find mascara with a lengthening formula. Lengthening mascaras tend to have ingredients like fibers that can attach themselves to your own lash for a longer look. They tend to have a formulation that you can layer up without clumping and they work well for someone with shorter lashes.

Thickening mascara will add volume and weight to the lash. They tend to be a more dense formula and may contain silicone polymers or wax that makes your lashes look fuller. With a thickening mascara you want to apply liberally, but wipe the brush with a tissue to remove excess mascara between coats. Focus a thickening mascara at the area of the lash you want to accentuate. Apply it to the center of the eye for a more open eye and at the corner for more lift or for cat eye looks.